Our Story

A native of Pinehurst, North Carolina, Danielle Bishop fell in love with the luxury and beauty of cashmere products when she was in her early 20’s as an undergraduate at The University of North Carolina at Chapel Hill. Nearly a decade later, Danielle still remembered what it felt like to wear her first cashmere scarf. Equipped with a business background in luxury hotels and resorts, Danielle launched Cashmere Counter in 2017 to share high-quality cashmere on a large scale.

As a women-owned and operated business, Cashmere Counter offers exclusive access to luxurious 100% cashmere scarfs, ponchos, and blankets that serve as versatile layering staples for men and women alike. Cashmere Counter’s unique corporate program brings extravagant gifting to private events worldwide, offering the ultimate cashmere experience for guests and clients.

Danielle also founded HB Hospitality, connecting exceptional people to extraordinary experiences at the nation’s premier independent resorts and hotels. Managing HB Hospitality grants Danielle the opportunity to visit some of the world’s most luxurious travel destinations, which have inspired the vivid hues and rich textures of Cashmere Counter’s garments.

Danielle’s success as a female entrepreneur was featured in Triangle Business Journal's 2016 40 Under 40. Danielle was also named one of The 25 Most Influential People in the Meetings Industry for 2016 by Successful Meetings.

A casual golfer and a serious entrepreneur, Danielle resides in Durham, North Carolina with her husband Zach, sons Whitaker, Winston, Watts, and dog Sammie.